Lacks Enterprises Sponsors Design Competition at LA Auto Show

Lacks Enterprises, a full-service, global supplier of automotive wheel, trim, plastic plate and home products, is a co-sponsor of the 11th annual Design Challenge at the LA Auto Show (Public Days: Nov. 21-30, 2014), one of the most prestigious auto design competitions in the world.

Formed in 1961, the company has grown to become a technology leader worldwide with a diversified operation providing complete turnkey solutions that rely on decades of experience in thermoplastic design, injection molding, plating, painting, assembly, logistics and supply chain management. In addition to co-sponsoring the design award, Lacks is exhibiting in the Concourse Foyer at the LA Auto Show. A 2014 GMC Sierra concept vehicle is on display featuring the company’s eVOLVE™ hybrid composite wheel system, with matching grille and fascia treated with Lacks’ patented Spinelle™ metal finish technology. The vehicle and other product examples are displayed with world-class finishes unique to Lacks Enterprises that enable the design community with trim level differentiation, color harmony and enhance overall vehicle content.

Participants from BMW, Honda, McLaren, Nissan, Peterbilt, Qoros and SAIC will be judged in the Design Challenge on criteria ranging from ecological sensitivity to creativity of concept and brand reflection.

The judges are Tom Matano, executive director of the School of Industrial Design, Academy of Art University; Stewart Reed, chair of Transportation Design, Art Center College of Design; and Alexander Klatt, chair of MFA Transportation Design and associate professor, College for Creative Studies in Detroit.

“We are happy to support this competition as it fosters individuality and creativity,” said Mike Dorney, director of global business development, Lacks Enterprises. “The automotive industry thrives on building personality and style into every vehicle, and the Design Challenge honors the best in the industry. Lacks Enterprises continues its focus on developing lightweight composite wheel systems and solutions that improve fuel economy and create the foundation for great design. With Lacks, you can have a lightweight large diameter wheel without having to downsize. In addition, Lacks interior and exterior trim product lines promote high value mass optimization and customization.”

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